Search Engine Marketing Or Search Engine Optimization - Which Has the Best Bang For Your Buck?



Which Is The Best Way To Get Traffic To Your Website: Search Engine Marketing (SEM) or Search Engine Optimization (SEO)?

What every CEO and entrepreneur wants is a blueprint to get their website on page number one of Google search results and that requires Search Engine Marketing (SEM), Search Engine Optimization (SEO) and a little bit of good luck. This article describes SEM and SEO and defines their role in developing a winning blueprint for internet success. It discusses the pros and cons of each.

Wikipedia defines internet marketing this way,"... it ties together creative and technical aspects of the Internet: design, development, advertising, and sales." SEM and SEO are a part of a total Internet marketing campaign that works to improve the search engine visibility of your webpage in search engine results.

SEM is an important part of promoting your business online and because ROI is important, businesses should use analytical software to track visitors, collect data to help improve their site for their visitors and increase conversion rates. SEM is paid internet advertising. That is, you have to pay the search engine (the publisher of the ad) to advertise your website or product/service.

The most effective advertising channel in the world is pay-per-click advertising. This advertising channel can help millions of internet users find your product and you only need to pay when they click on your ad: Google AdWords is an example of a pay-per-click provider.

SEM is a very target specific marketing method. You will have full control over what you want it to do and how you want to do it. It is a unique marketing strategy that offers many advantages. A qualified SEM consultant can develop your digital marketing plan so you get a cost-effective, low-risk solution, giving you the freedom to defy the limitations and avoid the costs and risks of traditional marketing techniques. SEM is the quickest and most effective way to bring new users to your website. It involves strategically using search engines to promote a company's products and services. This is a new and exciting area of internet marketing, and one that is constantly changing and growing.

SEM involves a combination of free website submissions, forum marketing, blogging, article submissions, paid search engine listings and a host of other marketing methods - some paid, some free. It is an umbrella term combining SEO with paid methods of marketing such as PPC campaigns and any paid for appearances or inclusions on the internet.

Paid advertisements should still be optimized for top placement amongst the results. And, although organic results will get more attention from visitors, the value of having your name right up there at the top of results from SEM should never be dismissed. Paid Inclusion is often used for time-sensitive websites which require frequent updates, or to keep the search engine index of a high standard.

SEO; on the other hand is a fickle process that changes from search engine to search engine. SEO might be better described as "website optimization". SEO is hard work, research and relevancy.

SEO is a longer term process, especially for brand new sites, and can take anywhere from 6 to 12 months to achieve a top ranking. But the difference between starting to implement SEO today and starting to implement SEO in 12 months could be disastrous, especially if your competitors get on the bandwagon before you do. SEO is a fluid process with rankings now changing on a daily basis. SEO also works well in combination with other SEM disciplines such as traffic analytics. SEM, on the other hand, is a part of even larger entity called Internet Marketing and operates on an effective but rather narrow platform which focuses only on search engines as its marketing delivery ground.

SEM is easier to set-up and is more flexible than SEO as it can be turned on and off with ease. SEO is digital marketing a long term strategy and not one suited to time critical traffic generation. If you seek traffic that can be turned on and off with little more than your say so then perhaps it is time to consider other options such as Pay per Click marketing.

SEM is an extremely cost highly accountable and effective form of advertising. It delivers pre-qualified users direct to your website and all activity can be tracked through to customer acquisition. SEM is one of the only types of online advertising that is displayed to potential customers "on demand". Customers search actively for a specific term or phrase and expect relevant results to be returned. SEM is a process which takes time and patience. The next step is to create a schedule of monthly efforts.

SEM is a fantastic way to drive traffic to your website, and just because it's paid doesn't mean it has to be expensive. Google AdWords is a popular form of SEM, used by small and large businesses alike.

SEO traffic converts significantly higher than SEM traffic as web users tend to trust organic search results more than paid search results and thus convert at a higher rate. SEO also works well in combination with other SEM disciplines such as traffic analytics.

SEO is not purely a technical discipline, nor is it a pure marketing task. It requires communication between the IT department responsible for the development of website code and the marketing department, responsible for the content of the website. There are many different activities which can be implemented to achieve a top ranking, but what was working yesterday, may not work today. SEO is about maximizing your search engine positioning. You can Do-it-yourself or engage a search engine consultant to do the work for you.

SEO is free to perform and renders no cost when your websites listing is clicked. Other benefits include larger listings in the search results and the ability to rank for large amount of long tail keywords. SEO is about maximizing your search engine positioning.


What every CEO and entrepreneur wants is a blueprint to get their website on page number one of Google search results and that requires Search Engine Marketing (SEM), Search Engine Optimization (SEO) and a little bit of good luck. SEO; on the other hand is a fickle process that changes from search engine to search engine. SEM, on the other hand, is a part of even larger entity called Internet Marketing and operates on a rather narrow but effective platform which focuses only on search engines as its marketing delivery ground.

SEO is about maximizing your search engine positioning. SEO is about maximizing your search engine positioning.

How to Catch Bass Like a Pro



While bass angling can seem at first like a simple task, for those who want to make catching bass more than just an act of serendipity, it is important to study the fish itself, and modify technique as well as choose the correct bait to lure the bass to your hook. In this article, we will discuss the unique challenges of the bass fishing, and offer three bait options which you can start using immediately to help you increase your bass haul.

If you want to catch bass like a pro, you need to understand the fish. For anglers, that makes it essential to fish near cover that bass like, in order to put your line where the bass is most likely to be.

Any unnatural order will transfer from your fingers to the bait, and bass have very good noses. If your bait smells weird, the bass won't bite.

The next step is to choose a bait that will tempt the bass once you are certain that you are not transferring unnatural smells to your bait. There are three types of bait that bass like: live bait, realistic lures, and plastic worms.

Whatever kind of bass you are fishing for-- whether it is smallmouth or large mouth lake bass-- live bait is probably your best bet to catch huge quantities of large bass. You can also try live crayfish, but these are harder to find than the more common shad or shiners. It is also important, especially when using shiners or shad, to handle them in the correct way. Live bait needs a plentiful amount of oxygen and minimal temperature change in the water. You want your bait to be as energetic as possible so that it tempts the bass.

For those who prefer not to use live bait, there are realistic fishing lures. If you choose this kind of lure you want to make sure to get the tyler's bass fishing most realistic version possible. An excellent bass lure is the KickTail Minnow. Its resemblance to a live shad is uncanny. Other good realistic lures include the Storm "Wildeye" swim bait and the Rapela.

Probably the most common type of bait for catching bass is the plastic worm. If you intend to be an excellent bass fisher, it is important to become a student of the techniques of using the plastic worm. For ease, consider the Texas rig. You may also want to try the swimming rig, which is effective near weed beds and boat docks. As a rule, you don't want to neglect plastic worms as they can be quite effective in catching bass.

Ultimately, when it comes to know how to catch bass like a pro, the key is practice. Keep your line in the water as much as possible. Bass fishing is an art, and like any art it requires many hours honing ones skills. Go fishing.


While bass angling can seem at first like a simple task, for those who want to make catching bass more than just an act of serendipity, it is important to study the fish itself, and modify technique as well as choose the correct bait to lure the bass to your hook. In this article, we will discuss the unique challenges of the bass fishing, and offer three bait options which you can start using immediately to help you increase your bass haul. For anglers, that makes it essential to fish near cover that bass like, in order to put your line where the bass is most likely to be. Whatever kind of bass you are fishing for-- whether it is smallmouth or large mouth lake bass-- live bait is probably your best bet to catch huge quantities of large bass. Probably the most common type of bait for catching bass is the plastic worm.

Choosing the Best Foundation Contractor



Whenever a homeowner faces the task of choosing a repair contractor for a service he has never needed before, how can he make a right choice? How can he be as wise as possible in selecting one?

There very few foundation contractors that can handle settlement issues. Their business should be credible more than beautiful. But how can you tell?

Check for Licenses and Insurance

One doesn't need a license to repair foundations. It's important to assure yourself that the contractor has workman's compensation insurance. If not, and one of his employees gets hurt on the job, the liability for the incident could be your responsibility as the homeowner.

Check with BBB

Call the Better Business Bureau. Check the complaints, if any, along with the frequency of complaints, types of issues, and whether the contractor responded promptly and credibly. Almost every business over time will have a complaint or two along the way. Study the pattern.

Verify the Contractor's Experience

Ask about experience. Everyone has the right to try a business, but you're not obligated to be a test case. Ask for customer references. Its even better if you can find others besides the ones he presents to you. Sometimes a quick Google Places search or visit to Yahoo! Local can give you some insight.

Ask an Engineer

They know the good ones and the other ones. They are a great resource to identify the better, or ever the best, contractors for your needs.

Check into their Repair Products

Is the contractor a supplier of a manufacturing pier company that designs and thoroughly tests their product? There are contractors that build piers at a lamtsireblocking.com.au job shop where there's no testing, no assurance of quality materials, no certified welders, and no adequate design parameters. Get a properly manufactured pier.

Is the contractor a verifiably certified installer of the proven name brand pier? Credible suppliers certify and test their installers. You need one that, at least and preferably surpassed, all company requirements.

Does the supplier have a proven product, one that meets independent standards and codes? Will the product do what the installer and manufacturer says it will do? How can you know?

As of now, there is only one national standard for reliability. It was established in 2007 and called the ICCES AC358 Acceptance Criteria for Helical Foundation Systems and Devices.

Any contractor that can pass these criteria is not a "fly-by-night" operator and is worthy of your business.


Whenever a homeowner faces the task of choosing a repair contractor for a service he has never needed before, how can he make a right choice? There very few foundation contractors that can handle settlement issues. They are a great resource to identify the better, or ever the best, contractors for your needs.

Is the contractor a supplier of a manufacturing pier company that designs and thoroughly tests their product? There are contractors that build piers at a job shop where there's no testing, no assurance of quality materials, no certified welders, and no adequate design parameters.

Swimming Pool Builders: How to Pick a Pool Contractor and Not Get Soaked

For most homeowners, the addition of a swimming pool is an exciting event. A well-designed pool transforms a backyard and opens up new opportunities for home-based entertainment and recreation. The process of choosing among all the various styles, shapes, and amenities is important and something that the entire family can enjoy. The choice of the pool contractor is wise and equally important consumers put some time and effort into this decision. A pool represents not only a significant investment but is a permanent addition to your home site and a few simple steps can greatly reduce the chance of making a regrettable mistake.

A review of the yellow pages and the internet reveal that most major metropolitan areas have over one hundred businesses that fall into the Swimming Pool Contractor category. At any given point in time, about eighty percent of these are actively in business and engaged in the construction of pools. They range from large national companies to small independents. Some are local companies that operate under a national franchise name. Some are local companies with large sales and multiple offices forces. Some advertise; some do not. Each of these groups includes good builders that satisfy their customers and unfortunately, each group also includes builders that continually fail to measure up. As in most industries, it is possible to look beyond the glossy advertising and examine the basics with any pool building company.

In addition to ensuring that any builder has a good reputation, you will also want to look at the stability of the company and make certain that the proposed terms of their work is fair and in accordance with industry standards. The BBB offers more in some cities than others, it almost always provides some form of company report that indicates a builder's ability to avoid complaints. Often, the BBB can also provide written advice on the selection of a pool contractor and on the pitfalls of entering into a builder's agreement.

Once you have established a short-list of three to five builders, it is time to get some bids. Regardless of how qualified they are or how well they come recommended, avoid focusing on only one builder. Even the best builders may submit an inflated bid if for some reason they don't really want the job. They may be too busy or you may be too far from their other work. Be prepared to spend at Pete Alewine Pool & Spa least a month getting and comparing bids. With each proposal, you will become more aware of what's important to you in the design and it will be necessary to have some of your first bids reworked. Keep in mind that a good builder will invest several hours preparing each design and proposal. Do not get more than three to five bids and never ever have more than one builder meet with you at a time. Prior to the first meeting, get online and bone up on pool terminology. You are about to spend a lot of money; know what they are talking about. Moreover, have all decision makers present at each meeting with the builder.

Using the most detailed estimate as your guide, start calling the other builders and get answers to any questions you may have. When comparing specs, make sure that each builder has used the same formula. Some builders measure a pool's perimeter at the water line and some measure it on outside of the gunite shell.

A builder that wants too much money up front may be in financial trouble. Even sizable builders with positive histories have fallen into the trap of using new deposits to pay old bills. Make certain, however, that the builder is ultimately responsible.

Choose a builder that you feel comfortable working with. Pipes get broken. Lines get cut.

The selection of a swimming pool builder is one of the most important choices a homeowner will ever make. Do your homework and invest the time necessary to make a wise decision. You, and your family, will be glad you did.


Each of these groups includes good builders that satisfy their customers and unfortunately, each group also includes builders that continually fail to measure up. Often, the BBB can also provide written advice on the selection of a pool contractor and on the pitfalls of entering into a builder's agreement. Do not get more than three to five bids and never ever have more than one builder meet with you at a time. Some builders measure a pool's perimeter at the water line and some measure it on outside of the gunite shell. The selection of a swimming pool builder is one of the most important choices a homeowner will ever make.

Residential Development Recovery and Opportunity - Does History Repeat Itself?

I went through the housing recessions of the early 1980's and 1990's, and now we find ourselves in a recession again. Because these banks were not in the development business, they needed to sell many foreclosed properties. Groups and individuals who had the financing and foresight during those previous recessions, were able to experience times of great opportunity and profits when the housing market emerged from the recessionary times.

During the previous housing recessions, one could buy finished lots for a price well below the replacement value of those lots (replacement value is defined as the funds necessary to bring a different lot to the same level of completion). In many cases lots and partially completed homes could be acquired for twenty-five to fifty percent or less of the then replacement cost, This significant discount resulted in the ability to re-market the lots to buyers or sell and build homes at more affordable prices, while still experiencing generous profits. And we are in the same situation today!



The signs are all there; finished lots are available from banks or developers on a "short sale" basis and at a rate that is as low as ten cents on the dollar from both the original price and the replacement value. Building permits and new home construction is at an all time low; yet household formation and immigration continues.

In California, residential development is a complicated and very lengthy process often taking from three to five years (or longer!) to develop a parcel and entitle of land to the point where new homes can be constructed. Consequently, finished lots in California are a rare commodity and command a hefty price in normal economic times. Acquisition of finished lots in the current market and holding those lots for one to five years offers investors the greatest potential for profit. Once the finished lots have been absorbed, properties with approved tentative subdivision maps and only need to have the improvements installed will command the greatest price.

One might say the demand for housing is not great enough to see any appreciation in finished lots in the near term. I would point Stirling Residence Singapore out that California specifically, and the nation in general was not building enough homes to meet housing demand before the current recession. This housing shortage is only being further impacted by the lack of new home construction created by the current economy. I would also point out that the population continues to grow through new household formation and immigration. At this time of uncertainty many families are doubling up to save money (ie. multiple generations sharing housing, seeking roommates, etc.), however as soon as the economy begins to improve, those same people will be looking for the American dream and begin buying homes-much the same as what occurred in the past recessions. It will not be long before demand begins to outstrip supply, resulting in increasing home prices which will, in turn, increase finished lot and tentative mapped projects.

Given my experience, I can say that yes, history does repeat itself. Now is the time to invest in finished lots, and investing in entitled projects shouldn't be far off in order to see significant appreciation on our investment dollars.
- Robert Selders, Senior Land Consultant

About Robert: With over thirty-five years of experience in both public and private sectors, Bob Selders brings a wealth of knowledge and relationships to the team at Americap Development Partners. Bob started his career at the City of Oxnard serving as an Assistant Planner, and was quickly promoted to Associate Planner in charge of special studies and neighborhood development. He then moved to the City of Brentwood where he served as the Planning Director, as well as an interim Assistant City manager. He was instrumental in the preparation and adoption of a new General Plan, Redevelopment Plan, and zoning ordinance management for the city.

After serving in the public sector for over fifteen years, Bob transitioned into private development, eventually becoming the Vice President of Forward Planning for D.R. Horton. His accomplishments in the private sector are considerable, and include the management of a planning team in charge of the entitlements, due diligence and project management of eighty Northern California residential projects ranging from forty to seven hundred lots.


During the previous housing recessions, one could buy finished lots for a price well below the replacement value of those lots (replacement value is defined as the funds necessary to bring a different lot to the same level of completion). In many cases lots and partially completed homes could be acquired for twenty-five to fifty percent or less of the then replacement cost, This significant discount resulted in the ability to re-market the lots to buyers or build homes and sell at more affordable prices, while still experiencing generous profits. Finished lots in California are a rare commodity and command a hefty price in normal economic times. Acquisition of finished lots in the current market and holding those lots for one to five years offers investors the greatest potential for profit. It will not be long before demand begins to outstrip supply, resulting in increasing home prices which will, in turn, increase finished lot and tentative mapped projects.

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